John graduated with an MSc in Global Marketing from the University of York after completing a BSc in Business Management at York St John University.

Since graduating, John has worked in marketing across multiple sectors including online retail and learning technology. His most recent role was as a marketing coordinator at MyKnowledgeMap in York.

In his previous role, John spent a lot of time working on projects with clients from around the world and as a result, developing a working understanding of how cultures vary in their response to marketing and communications.