Q: Why did you want to work with service design?

Marie Jürisoo: We realised that many of the “standard” methods for gathering information about people’s motivation and decision-making around new technologies were not adequate. Often, people cannot verbalise some of the most important motivating factors for switching to a new technology or service. For instance, if you ask someone if they like their stove, they almost always say “yes”. At the same time you observe awkward behaviour and also see a shiny, unused, stove sitting on a shelf.

Source: Tjänstedesignbloggen, Sweden