Moa Engström is the Head of Corporate Communications and leads the Corporate Communications unit in SEI’s Global Communications team.
She is implementing the SEI Communication Strategy and developing the SEI Digital Strategy and is responsible for further development of the digital and corporate communication. She works to ensure SEI has a strong and resilient digital foundation to bridge science and policy. She was first employed as Head of Digital.
Moa has significant experience from working within the digital marketing arena. Her passion is marketing and especially digital opportunities and strategies. Prior to SEI she held the position as Nordic Digital Marketing Manager at a pharmaceutical company with an overall responsibility to drive further development of digital marketing strategies to enhance user experience and increase conversion rates.
Previously she worked at a publishing company, first in the role as Marketing Manager and later took on the role as Digital Marketing Manager where she worked with digital tactics such as affiliate networks, social media marketing, email marketing, SEO/SEM and display advertising.
Moa has also experience from working as Marketing Manager and Business Manager at the publishing company IDG. Among other things she was part of the start-up and development of the event Webbdagarna, which is one of the major events in Sweden focusing on e-commerce and marketing using digital platforms.