It’s an exciting time here at SEI. Not only have we just launched the new version of our website, but we’re also sharing our new visual identity with you. This is more than a change of our logo – it affects the look, feel and imagery of all our communications.
SEI is still the same organization, with all the essential work from our fantastic researchers. But from today, our new branding and digital platform will better reflect who we are and will better support us in our role of bridging science and policy.
Developing and building a new website is a complex task and we have taken all possible measures to ensure the right decisions have been made. The website redesign project began by identifying the different groups in our audience along with their needs and preferences. This included a user survey and interviews.
Photo: Ben Kolde / Unsplash (modified).
The knowledge we gained from this early work was used to build wireframes – blueprints of the website. We took those wireframes and refined them based on journeys different people might take while using the website to meet their goals. Benchmarking was also an important part of this process, so we analysed other organizations’ websites to learn from them and find inspiration.
The result is what you see here. We have delivered a more user-friendly communication hub with scientific research, policy engagement and capacity development at its heart. It’s all presented with a visual identity that reflects our innovative and collaborative approach to developing robust research.
Do note that the website address has changed—we’re now at sei.org.
Here are 5 features of the new website:
BLOG: 5 features of SEI’s new website. Take a look at sei.org!
Share on XWe will continue to improve the website over time and your thoughts, concerns and feedback are very important to us. If you would like to influence the changes we make, I encourage you to email me with a few lines of what you like or what you think should be further developed.
Thanks for coming on this journey with us, and I hope you enjoy the new experience at sei.org.
