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For too long, governments and businesses have used profit and GDP growth as the sole measure of success. Such narrow visions of ‘progress’ have pushed our environment to its limits and have increased the gap between the richest and the poorest. Now, it is time to use the health of our planet and the wellbeing of our communities as our benchmark of progress. In less than two years the United Nations will decide on a new set of Sustainable Development Goals (SDGs) which have the potential to transform our future. The goals will be applicable to all countries, rich and poor, and will recognise the two-way relationship between flourishing natural systems and healthy communities.

But, the SDGs will only be transformative if they also prompt national governments, businesses and institutions to shift their priorities.

Over the last few decades there has been a proliferation of sustainability indicators at the global, the national (Beyond GDP) and the corporate level (sustainability reporting metrics). But to date, these new indicators have been developed in isolation from each other. The lack of coherence between indicators emerging at different levels of decision making risks derailing the shift to more green and fair economies.

Measure What Matters brings together leading practitioners and advocates from across the world. Together, our mission is to bring greater alignment between corporate, national and global actors as to how to better measure progress, using the health of our planet and the wellbeing of our communities as our yardstick rather than profit alone. Over the next three years we will be:

  1. Identifying overlaps between different indicator sets as the corporate, national and global level
  2. Convening a High Level Working Group from business and policy to understand how to bring alignment between so many different indicators sets
  3. Lobbying policy processes to develop the SDGs, alternative GDP indicators and enhanced corporate reporting.