Join the 10YFP Sustainable Lifestyles and Education Programme to learn of best practices in applying behavioural insights to reduce plastic use. This webinar will specifically explore the use of nudging and communication campaigns as environmental policy tools.
Two new reports generated within the SLE Programme highlight how to redesign choice structures and influence individual behaviour to reduce the use of single-use plastic.
The first report, Next Steps in Tackling Plastic Litter: A Nudging Strategy for Reducing Consumption of Single-Use Disposable Cups, explores how behavioural insights can be used to develop options to nudge consumer preferences from single-use cups to more sustainable alternatives.
The second report, Reducing Plastic Pollution: Campaigns that Work, provides insights and examples on how to maximize the effectiveness of campaigns for sustainable plastic consumption. The research specifically looks at how campaigns from non-governmental organizations, companies and governments can use more effective behaviour change strategies to influence individuals’ sustainable use of plastic.
This free webinar gathers representatives from the Swedish Ministry of the Environment, UNEP’s One Planet Plastics Initiative, policy advisors from the Swedish EPA, and waste reduction experts from the NPO WRAP.
This webinar is a joint collaboration between SEI and the 10YFP Sustainable Lifestyles and Education Programme, with input from the Swedish EPA.
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