In 2004 the Stockholm Environment Institute (SEI) at the University of York began a one-year study to examine the Swedish Vision road safety policy and to assess the implications of adopting a similar approach in the UK. The project was funded under the UK Department for Transport’s (DfT) Horizons Programme.

The objectives of the study were to:

  • provide a review of the Vision Zero policy in Sweden;
  • determine the acceptability of a Vision Zero policy in other European Union countries and by
    international organisations;
  • identify the circumstances leading to its adoption, the risks associated with such a policy, the costs and benefits of adopting a Vision Zero policy in the UK and to consult key stakeholders to test the acceptability or otherwise of such a policy;
  • undertake a risk assessment of the UK adopting a zero road traffic accident fatality and serious injury policy; and
  • undertake a backcasting analysis to identify a policy implementation schedule that would result in achieving a Vision Zero target in 30 years.

This final report of the study provides the main results of the one-year study and key conclusions.

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