Antenatal care, facility delivery and post-natal care are proven to reduce maternal and child mortality and morbidity in high-burden settings. However, few pregnant rural women use these services sufficiently.

This study aims to assess the impact, cost-effectiveness and scaleability of conditional cash transfers to promote increased contact between pregnant women or women who have recently given birth and the formal healthcare system in Kenya. The study will compare mothers who have participated in the Afya credit incentive scheme with those who have not.