This paper provides a detailed description of the methodological steps involved in conducting a Service Design study in combination with Discrete Choice Experiments (DCEs).
It complements the conceptual and epistemological argument developed for this methodological combination in Osborne et al. (2021, World Development, in review WD-19535). Service design for the co-creative development of policy interventions in complex adaptive systems involves an iterative process of moving between the six methodological stages of 1) problem co-definition, 2) actor-centred mapping, 3) experience-based problem diagnosis, 4) rapid prototyping, 5) design and testing and 6) upscaling. We suggest using DCEs as a quantitative method that is contextually adaptable and comparatively fast and cheap to implement, as part of stage 6) design and testing.
The authors find that, while both methods can operate independently with their own strengths and limitations, their combination adds value to the processes and outcomes of each. The general methodological approach is illustrated with a step-by-step description of its application to Weather Index Insurance in eastern Uganda.