Previously, she was Press Officer at SEI, focusing on outreach and media relations within Sweden and across Europe.
As a core member of SEI’s communications team, Ylva writes and edits press releases, develops communication plans, and provides strategic advice and media training to SEI researchers to help them maximize the impact of their work.
Ylva has twice served as Acting Director of Communications, first in 2011 and most recently from April 2013 to March 2014. Currently she is engaged in the following projects; Impressions, the New Climate Economy, the 10 Year Framework Programme on Sustainable Lifestyles and Education and the Arctic Resilience Report. She also gives communications advise in several other international projects.
Prior to joining SEI, Ylva worked as a climate change expert at the Swedish PR-agency Westander where she assisted governmental agencies, non-profit organizations and Swedish corporations to create publicity and influence environment-related policy decisions. Previously, she also was climate change coordinator at the Swedish Society for Nature Conservation, working on the creation of public awareness on climate change and environmental issues.
Ylva holds a master’s degree in energy and environmental systems from Karlstad University, studied at Macquarie University in Sydney and at the University of Waikato in New Zealand. She is professionally trained in lobbying and awareness-building.