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Promoting public transport use in rural areas: An EU project in eight European regions to advance innovative marketing and mobility solutions

Inactive project


As part of the SmartMove project, eight rural and peripheral regions in Europe  will prepare, implement and evaluate localactive mobility consultancy (AMC) campaigns. This will give public transport operators an insight into the demands of current passengers and the views of those who do not use public transport. If it is shown that the non-use of public transport is caused by hard facts – the location of bus stops or inconvenient timetables – transport operators will be able to adapt their services in order to attract new passengers and ensure they retain existing users.

The key outputs of the SmartMove project will be:

  • A demonstration of AMC campaigns in the eight implementing regions, including all aspects from planning and preparation to implementation and evaluation.
  • Further development of AMC campaigns, taking into consideration hot issues such as demographic change andpublic transport feeder systems
  • Intensive training and knowledge transferbetween the SmartMove partners via training seminars, site visits and guidance materials
  • Facilitated uptake of AMC campaigns by external practitioners via take-up seminars and a dedicated e-learning scheme that includes video lectures and webinars accompanied by easy-to-read guidance documents and comprehensive information for implementers available on the project website

SEI will provide analysis and training materials to the project.

Related people

Corrado Topi

SEI Affiliated Researcher

SEI Asia

Topics and subtopics
Energy : Transport
Related centres
SEI York

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