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A woman picks up a broccoli from a vegetable section in a shop.
Project

GreenGrocer

GreenGrocer improves the quality and usability of food footprint data and tools. It aligns open platforms with EU Product Environmental Footprint standards and FAIR principles (Findable, Accessible, Interoperable and Reusable) so evidence can reliably inform decisions by policymakers, industry and consumers.

Active project

2025–2029

Project contact

Chris West / chris.west@sei.org

GreenGrocer is a four-year Horizon Europe project that strengthens the evidence base for a sustainable food system. It improves the data and tools used to assess the environmental footprints of food, closes gaps on impacts such as deforestation, biodiversity loss and pollution, and helps decision makers put this evidence into practice.

SEI plays a central role through two centres, SEI York and SEI HQ, contributing across six work packages (WPs). SEI York, based at the University of York, leads WP2, “Exploiting the data: Regular and FAIR access to high-quality food-impact datasets”. We bring together data from established open platforms and models, align them with the EU Product Environmental Footprint approach and FAIR data principles, harmonise indicators and methods, prepare PEF-ready datasets, and translate complex results into clear findings for policy makers, regulators and businesses.

We also contribute to the project’s data foundations. This includes strengthening measures that link food products to deforestation and biodiversity pressures, improving trade-linked modelling so impacts can be traced across borders, and supporting indicators for water, nutrients and chemical pollution. The work builds on SEI tools and research such as Trase, the Global Environmental Impacts of Consumption (GEIC) indicator and the IOTA framework.

By the end of the project, GreenGrocer delivers interoperable datasets, practical guidance and worked examples that make footprint results easier to compare and apply across supply chains and markets. This provides better evidence for more consistent labelling, reporting and procurement, and supports a faster transition to sustainable food systems.

September 2025

GreenGrocer officially kicks off with a two-day meeting in Leiden on 15-16 September 2025, with SEI team members attending. The kick-off will bring together colleagues from the project’s 22 partners across 11 European countries to align plans, set up workflows and build relationships for remote collaboration throughout this multi-year project.

GreenGrocer is co-funded by the European Union’s Horizon Europe programme (Cluster 6, Grant Agreement No. 101059238) and the Swiss Confederation.

The project is coordinated by the Norwegian Institute for Air Research (NILU).

The project has 22 partners in 11 European countries. Full partner descriptions and the funding statement are available on the GreenGrocer project website.

Project team

Chris West

Professor and Trase Co-Director

SEI York

Amy Molotoks
Amy Molotoks

Research Associate

SEI York

Jonathan Green

Senior Research Fellow

SEI York

Rafaela Flach
Rafaela Flach

Research Fellow

SEI Headquarters

Simon Croft

Research Fellow

SEI York

Jo Cook
Jo Cook

Research Associate

SEI York

Joe Simpson

Research Assistant

SEI York

Lucy Way

Project Manager

SEI York

Jana Busch

Communications Specialist

Communications

SEI York