Service design thinking looks at how best to design a service to meet the needs and expectations of the service users.

A study in two areas of Kenya with high levels of smallholder mango production applied service design thinking to the question of how to improve the provision and uptake of harvest and post-harvest technologies. These technologies are often promoted to reduce losses and improve economic returns in smallholder value chains.

The study used a variety of methods to capture the needs and thoughts of the smallholders and other stakeholders, as well as the system within which they operate.

The findings highlight the importance of taking the user and system perspective into account in designing such interventions.