We want to give consumers the opportunity to make climate-friendly choices at the time of purchase through an app that shows how that particular product affects the environment. The app will also provide examples of alternative more sustainable ingredients.
The rationale for our project is that unless Sweden tackles its carbon emissions form food consumption (currently at 31% of the Swedish household’s total consumption-based carbon dioxide equivalents (CO2e) per person per year on average), it will be at risk of failing to meet its 2045 commitment to become a net-zero emitter of greenhouse gases.
A transformative shift is therefore urgently needed, requiring the joint effort of consumers, retailers and producers – also said in the recent publication from EAT (Willet et al. 2019), to:
- Consume food that emits less CO2e per kilo consumed by moving away from a meat and dairy intensive diet towards a more locally produced, plant-based and seasonal diet; and/or
- Produce food that emits less CO2e per kilo consumed either moving away from high emitting produce, or innovating production processes where CO2e emissions are reduced (and increase circularity in the production chain).
Our project is focusing on providing on-the-spot information to consumers about their food purchases, allowing them to make smarter decisions, while simultaneously working with retailers to improve product placement and incentives, aimed at buying food with lower carbon emissions.
Through dialogues with producers and government, we aim to assess the trade-offs of our intervention, and support off-setting. For our solution to succeed, we will ensure we achieve solution consensus, affordability, availability and acceptability.